Social Responsibility - Assured Kitemark for the gambling industry

5 ways assured businesses can make gambling safer

• Identify customers at risk and take action

  Certified businesses use a range of measures to identify customers at risk of experiencing gambling harm and have systems and controls in place to engage effectively with these customers.

  What is safer gambling?
• Provide tools to manage your gambling

  Certified businesses continuously look for ways to support their customers, such as by providing information on gambling responsibly and offering gambling management tools such as setting deposit and loss limits.

  Find certified businesses
• Staff training and development

  Certified businesses provide high quality training to their management and staff on safer gambling and provide regular training updates.

  See our industry services
• Responsible marketing and promotions

  Certified businesses market their products responsibly by not allowing gambling to be seen as attractive to children, and making sure that self-excluded customers do not receive their marketing materials.

  Standard governance
• Continually improve and share learning

  Certified businesses continually test and improve their approach to minimising gambling harm. They share what works well and what hasn’t worked well with competitors.

  See the Standard criteria