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National Gambling Helpline
National Gambling Helpline
National Gambling Helpline
National Gambling Helpline

How to apply

Levels of award

To recognise leaders in the field of safer gambling the Standard offers four levels of award from Base Level to Advanced Level 3.

How are the levels awarded?

The Standard covers five areas which are the foundation to building a safer gambling approach.  The Level of Award a gambling business can receive also depends upon the degree to which the business can evidence Advanced Level criteria.

Defining the levels

  1. Advanced Level 3 (61 - 100%)

    Business has adopted a wide range of safer gambling measures that go beyond the social responsibility provisions of their gambling licence

    What does this mean? Has a clear senior level focus on safer gambling which is understood by customers and employees of the business. Has increased resources devoted to safer gambling both in terms of staff numbers and/or quality of staff training. Has no significant weaknesses in customer risk models or interaction processes.

  2. Advanced Level 2 (31 - 60%)

    Business is developing or has adopted a range of safer gambling measures that go beyond the social responsibility provisions of their gambling licence

    What does this mean? A clear senior level focus on safer gambling which is understood by employees within the business. Regularly reviews and improves customer risk and interaction processes. Customer information on safer gambling is clear and easy to understand.

  3. Advanced Level 1 (1 - 30%)

    Business is developing or has adopted some safer gambling measures that go beyond the social responsibility provisions of their gambling licence

    What does this mean? A clear senior level focus on safer gambling which is understood by employees within the business. Customer information on safer gambling is clear and easy to understand.

  4. Base Level

    Business meets the social responsibility provisions of its gambling licence.

Note: The Safer Gambling Standard is updated every year. More information on what gambling businesses can do to show that they meet each Level of the Standard is added to the section headed Levels of the Safer Gambling Standard in each new version. The current version of the Safer Gambling Standard can be found here.

Advanced Levels of award

Companies that achieve Advanced Levels of the Standard have done more to evidence that safer gambling is at the forefront of their business. However even those businesses who reach Advanced Level 3 will be first to admit that Advanced Level 3 does not mean perfection. Gambling businesses are often highly complex in nature and there will always be ways in which all these businesses can improve the systems and controls they have in place to identify and protect customers from experiencing gambling-related harm.

Is your business ready?

All businesses who have achieved the Standard have been prepared to go through a rigorous assessment process to evidence their approach to safer gambling. Over 2,500 businesses are licensed by the Gambling Commission. Many of these companies may place safer gambling at the heart of their business, and we would encourage them to contact us to prove it.

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