How to apply
The Standard
The Standard covers five “C”s which are the foundation to building a safer gambling approach.
The five “C”s of the Standard are – Culture, Customer Environment, Customer Management, Colleagues, Collaboration. Businesses can achieve the Advanced Level of the Standard by meeting additional criteria within each of the five areas.
The Standard areas
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Strategy, Leadership Commitment, Governance, Assurance, KPIs, Risk Management
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Age Verification, Marketing, Product Design, Safer Gambling Information & Tools including Self Exclusion
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Risk Profiling & Customer Interaction; Young Persons, High Value & Vulnerable Customer Management
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Staff Training, Performance Management and Gambling Information & Support
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Industry Collaboration & Evaluation; Research, Education & Trust Collaboration
Download the Standard
Version 5.1 2023
Download the Standard document for full details on the assessment process and criteria.
A constantly evolving Standard
The requirements of the Safer Gambling Standard are updated every year to build upon developments in regulation and safer gambling good practice. Any business achieving the Safer Gambling Standard is required to keep pace with such developments if they are to continue to meet the Standard in future. See previous versions of the Standard.